PENGARUH HARGA PAKET, MEREK DAN KUALITAS JARINGAN TERHADAP KEPUASAN PENGGUNA KARTU PERDANA INTERNET STUDI KASUS DI KECAMATAN KEDAWUNG, KABUPATEN SRAGEN

Abstract

The purpose of this study was to determine the effect of package prices, brands and network quality on internet SIM card user satisfaction in Wonokerso Village, Kedawung District, Sragen Regency. This type of research is a quantitative study, with a population of all residents in Wonokerso Village, Kedawung District, Sragen Regency and taken 60 as samples. Sampling using a side non-probability technique. Non probability sampling technique is a technique in which every member of the population does not have the same opportunity or opportunity as the sample. The data analysis method used was the research instrument test, which consists of validity and reliability tests, multiple linear analysis tests and the coefficient of determination (R2). The results of data analysis show: (1) Price has a significant positive effect on satisfaction. Evidenced by the coefficient value is positive (0.176> 0) and a probability value of 0.044 <0.05. (2) Brand has a significant positive effect on satisfaction. Evidenced by the value of the coefficient is positive (0.255> 0) and a probability value of 0.046 <0.05. (3) Network quality has a significant positive effect on satisfaction. Evidenced by the coefficient value is positive (0.260> 0) and a probability value of 0.035 <0.05. So it can be concluded that satisfaction is influenced by package prices, brands and network quality.