PENINGKATAN KEPEDULIAN LINGKUNGAN DI KALANGAN MAHASISWA TERHADAP GREEN MARKETING

Authors

  • Arvin Shankar Fakultas Ekonomi dan Bisnis ,Universitas Trisakti
  • Yolanda Masnita Fakultas Ekonomi dan Bisnis ,Universitas Trisakti

DOI:

https://doi.org/10.52429/smj.v5i1.41

Keywords:

Green marketing, Sustainable behavior,, Social cognitive theory, Values–beliefs–norms,, Young consumers, Sequential mediation

Abstract

Social media and campaigns among students are quite influential in making students more equitable in
protecting the environment and using environmentally friendly products. This study aims to analyze
environmental problems that can affect the life of all living things. The instrument of this research is
using a questionnaire created using a Google form that is distributed online. Respondents in this study
were the age group of 17 years and over. This study contributes to this test of consistency between
environmental concern and pro-env intention variables.

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Published

2025-12-03

Issue

Vol 5, No 1 (2023): Juni

Section

Articles