ANALISIS NIAT UNTUK MENGGUNAKAN APLIKASI BELLA DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL

Authors

  • Filla Widyawati Program Studi Manajemen (Kampus Madiun), Universitas Katolik Widya Mandala Surabaya
  • Wahyu Prabawati Putri Handayani Program Studi Manajemen (Kampus Madiun), Universitas Katolik Widya Mandala Surabaya

DOI:

https://doi.org/10.52429/smj.vi.76

Keywords:

Usability, Ease of Use, Intention to Use, Widya Mandala Surabaya Catholic University

Abstract

This study aims to analyze the effect of Usability and Ease of Use to the Intention of using the Bella
Application for a Permanent Lecturer at the Widya Mandala Surabaya Catholic University at Madiun.
The samples are all permanent lecturers at the Widya Mandala Surabaya Catholic University at Madiun,
with a total of 56 respondents. By using saturated sample method, from 56 respondents, we only
processed 42 questionnaires because there were 14 questionnaires that did not return. Data was
collected by using a 5-point Likert scale. We used multiple linear regression analysis with SPSS Version
22 program as a tool. The results showed that the usability variable had a positive and significant effect
on the intention of use and the ease of use variable had a positive and significant effect on the intention to
use

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Published

2026-01-10

Issue

Vol 4, No. 2 (2022) : Desember

Section

Articles