PENGARUH KEPUASAN KONSUMEN, CITRA MEREK, DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN PADA KONSUMEN TRANSPORTASI ONLINE MAXIM DI KARANGANYAR

Abstract

This study aims to determine the effect of customer satisfaction, brand image, and trust
toward consumer loyality to use Maxim online transportation services in
Karanganyar. The data used in this study are primary and secondary data. The
population of this research is a consumer of online transportation maxim in the essay. The
population in this study was 100. This research uses descriptive research method with
a sample size of 100 respondents. The results showed that based on multiple linear
regression analysis showed that the variable customer satisfaction (X1), brand image
(X2), trust (X3) had a positive influence on consumer loyalty. Based on the results
of the t test, it shows that the variable customer satisfaction (X1), brand image (X2),
trust (X3), have a significant effect on consumer loyalty (Y) to use Maxim online
transportation services in Karanganyar. The variable customer satisfaction, brand
image, and trust toward consumer loyalty simultaneously have a significant effect
on consumer decision to use Maxim online transportation services in Karanganyar.